Branding and Motion System — Comdirect

Over two years working with comdirect bank AG, I helped extend the bank's corporate design into motion, establishing animation as an integral part of the brand identity across every communication channel. The starting point was a static identity with clear rules for typography, colour and geometry. The task was to define how that identity should move.

The result was a modular motion system: a set of defined behaviours, rhythms and geometric principles that align movement with the existing brand elements, so that every animated asset, whether produced in-house or by an external agency, feels like part of the same family. On top of that system I produced the concrete deliverables: logo sequences, animated app background visuals, social media templates, Lottie animations for digital products, and sponsoring content for comdirect's partnerships with HSV and BVB, including stadium adboards and in-arena screens. Much of the 3D animation work was built in Cinema 4D, while lightweight formats such as Lottie ensured the motion language could also live inside apps and web interfaces without heavy video files.

Motion branding at this scale is a core part of what I offer as a freelance motion designer in Berlin: not one-off animations, but a coherent framework that connects digital, mobile and physical touchpoints and gives a brand a recognisable way of moving.