During two years at comdirect bank AG, the main focus was to expand and refine the existing corporate design in terms of motion. The objective was to establish motion design as an integral part of the corporate identity and to create a consistent visual behaviour across all communication channels. Tasks included defining motion principles, developing templates for social media, and creating new animations such as the logo sequence and background visuals for the app.
A modular motion system was designed to ensure flexibility and consistency across formats. Behaviour, rhythm and geometry were defined to align movement with the static elements of the brand identity. Special emphasis was placed on sponsorship communication for partnerships with HSV and BVB. This included the design and animation of adboards and stadium screens to extend the brand presence into large-scale physical environments.
A coherent motion framework that connects digital, mobile and physical touchpoints. Motion became a defining part of the comdirect identity — structured, recognisable and seamlessly integrated.
