Cleer represents a contemporary approach to corporate learning that connects knowledge transfer with clarity, creativity and emotional relevance. The task was to design a consistent visual language that expresses this philosophy across all media, from print to digital and from static to moving image. The objective was to create a design system that feels intelligent, approachable and coherent throughout every application.
The process began with the development of a detailed style guide defining color, typography, composition and imagery. This framework served as the foundation for the complete book design including concept, layout and illustration. The following step was the creation of the website, designed to carry the same clarity and atmosphere into the digital space. To support Cleer’s launch, 3D animations and motion design assets were produced for online and social media campaigns, extending the visual language into movement.
A cohesive identity that connects print, digital and motion. From concept to campaign, Cleer communicates learning as experience through clarity, structure and emotion.
