Visual Identity, Illustration and Motion Design for Cleer
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Cleer stands for a contemporary approach to corporate learning, connecting knowledge transfer with clarity, creativity and emotional relevance. Between 2020 and 2023 I developed the brand's complete visual identity, covering art direction, editorial design, illustration, web design, motion design and 3D mockups, and made sure all of it worked as one consistent system across print, digital and motion.

The centrepiece on the print side is the Learning Journal, a 213-page book (178 x 254 mm, German and English) produced by Leuchtturm1917, for which I designed the editorial layout, typography and illustration system. A detailed style guide defines how the identity behaves across formats, from the book to the website at startcleer.com to social channels. For the launch campaigns I produced 3D animations in Cinema 4D that translate the brand's visual language into motion and give the physical product a presence in digital media, including photorealistic 3D mockups of the journal itself.

Projects like Cleer show the breadth of what I offer beyond pure animation: a freelance designer in Berlin who can take a brand from identity and editorial design all the way to 3D animation and web, so the pieces fit together instead of being commissioned separately.