discipline
editorial
branding
illustration
Motion Design
Lottie Animation
2020-2023
Learning Journal
Dimensions
178 x 254
178 mm x 254 mm
Pages
213
Languages
EN / DE
Client
Cleer®
Realization
Leuchtturm1917®
Production
Leuchtturm1917®
Art Direction
Jens Buchholz
Editorial Design
Jens Buchholz
Illustration
Jens Buchholz
Motion Design
Jens Buchholz
Web Design
Jens Buchholz
3D Mockups
Jens Buchholz
Webflow
Sebastian Beck
The Learning Journal by Leuchtturm1917® and Cleer® is a 12-week work- and notebook that summarizes the most successful methods and techniques of active learning. It helps you to structure new information and apply new knowledge directly, thus anchoring it more effectively in your memory.
From the beginning I was asked to graphically define and accompany this project. The focus was on a printmedium that should be simple, playful and at the same time very motivating to use. Therefore, simple geometric shapes build the visual core elements of the brand identity, supported by unique illustrations and eye-catchers.
But the biggest gain I got from this project, two guys I get to follow on their journey of ideas and who now want me to be there as a steady companion. Thank you again at this point for allowing me to call myself Co-Founder.