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In 2025, I was commissioned through the agency Indigo Slate to bring an inclusive packaging concept for Microsoft to life in 3D. The packaging was designed to be usable by everyone, including people with physical impairments: one-hand ergonomics, tactile markers and high-contrast labelling that make opening and handling easier for all users. My job as 3D animator and motion designer was to turn these engineering decisions into animated sequences that make the benefits visible without a single line of explanation.
The work was produced in Cinema 4D and covered 3D animation, rigging and lighting. The packaging was rigged so that every opening mechanism, fold and tactile element could be animated precisely, and the lighting was built to reveal surface details such as embossed markers and label contrast. The visual approach is deliberately calm and focused: slow camera moves, controlled light and a measured pace, so that the viewer's attention stays on ease of use and thoughtful engineering rather than on visual effects. Materiality was matched closely to Microsoft's design language, so the animations sit naturally next to the brand's other product communication.
The result is a set of 3D animated sequences that demonstrate the packaging's functionality step by step and translate inclusive design into a visual experience, ready for use in presentations, product pages and campaign material.
This is the type of 3D product animation I offer from Berlin: technically precise Cinema 4D work in service of a clear communication goal, for brands that need to explain product decisions as much as show them.