Microsoft — Inclusive Packaging

In 2025, I was commissioned through the agency Indigo Slate to bring an inclusive packaging concept for Microsoft to life in 3D. The packaging was designed to be usable by everyone, including people with physical impairments: one-hand ergonomics, tactile markers and high-contrast labelling make opening and handling easier for all users.

My task as 3D animator and motion designer was to turn these engineering decisions into animated sequences that make the benefits visible without a single line of explanation.

The approach: calm, precise, focused

The visual approach is deliberately calm. Slow camera moves, controlled light and a measured pace keep the viewer's attention on ease of use and thoughtful engineering rather than on visual effects. Shown on the Surface Pro packaging, the sequences walk through each detail in turn: the pull tab on the lid, the tear strip, the large lifting loop and the tray that presents the device.

Materiality was matched closely to Microsoft's design language, so the animations sit naturally next to the brand's other product communication.

My role: 3D animation, rigging and lighting

The work was produced in Cinema 4D. I rigged the packaging so that every opening mechanism, fold and tactile element could be animated precisely. The lighting was built to reveal surface details such as embossed markers and label contrast, the features that matter most for users who rely on touch and contrast.

The result

A set of 3D animated sequences that demonstrate the packaging's functionality step by step and translate inclusive design into a visual experience, ready for presentations, product pages and campaign material.

Related work

Inclusive packaging has become a recurring theme in my work. For the latest XBOX console, I created a 3D highlight film for XBOX's accessible packaging together with 100Percent. If you're interested in detailed product work, see also my 3D product visualization for Leuchtturm1917.

This is the type of 3D product animation I offer from Berlin: technically precise Cinema 4D work in service of a clear communication goal, for brands that need to explain product decisions as much as show them.