Microsoft — Inclusive Packaging and Motion Design

The project focused on the presentation of an innovative packaging concept designed to be accessible for everyone, including people with physical impairments. The task was to visualise this inclusive design approach through a clear and structured 3D motion film that communicates both functionality and empathy. The objective was to make accessibility tangible through motion while aligning with Microsoft’s design language.

3D animation and motion design were used to illustrate the product’s intuitive handling. Sequences highlight one-hand ergonomics, tactile markers and high-contrast labelling that improve usability for all users. Lighting, materiality and pacing were developed to reflect transparency and precision. Each shot was built to communicate ease of use and thoughtful engineering.

A calm and focused presentation that translates inclusive design into a visual experience. Packaging becomes a statement of accessibility and design quality, consistent with Microsoft’s visual identity.