After the 2023 edition, WELT brought me back for the Screenforce Days 2024, again under the art direction of Kays Khalil. Screenforce Days is the key annual event of the German TV marketing industry, where broadcasters present their programmes and advertising opportunities to media agencies and advertisers, so the on-screen design has to feel both editorial and cinematic at the same time.
For 2024 the task was to evolve the established language rather than repeat it: the same principles of rhythm and clarity, editorial structure and controlled light, but with refined 3D animation, new transitions and a tighter relationship between timing and music. I was responsible for 3D animation and motion design across the screen package, building sequences that carry programme information and brand messages while keeping the pacing dynamic enough for a live stage and broadcast context. Working across two consecutive years also meant designing for continuity: elements introduced in 2023 were developed further so that the 2024 package reads as a clear next step for the WELT brand.
Broadcast and event screen design is one of my regular fields as a freelance motion designer in Berlin, from TV packages like this one to large-format screens for trade shows and festivals.
