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3d animations
Leuchtturm1917
3d animation — lt1917
3d animation — lt1917
For the Leuchtturm Gruppe, I have been rebuilding the complete Leuchtturm1917 product portfolio as 3D objects since 2023: notebooks and planners, but also pens, displays and accessories.
The goal was threefold: give the brand full creative freedom in motion design, achieve a consistent visual appearance across all channels, and reduce the cost and scheduling dependency of traditional product photo shoots.
Every product was reconstructed in Cinema 4D and optimized for animation and lighting. Material surfaces and proportions were matched carefully to the physical originals, so the renders hold up next to real photography.
Paper textures, cover materials, elastic bands, edge coloring and metal parts were built as a reusable material system rather than as one-off assets. This keeps the look coherent whenever new products or colorways are added, and it is what makes campaigns like re:combine your thoughts possible: real products placed in scenes no photo studio could build.
I built the product library from the ground up: modeling every item, developing the materials and lighting, and producing the animations, stills and mockups that come out of it. The assets are prepared so they can move from a campaign film to a product page or a real-time web experience without being rebuilt.
A modular, photorealistic CGI product library that now serves several purposes at once: 3D animation for campaigns and social media, photorealistic mockups for packaging and retail, and WebGL-ready assets for interactive use on the web.
Photoreal product work is also at the heart of my packaging films for XBOX and Microsoft. And if you're curious how 3D assets come to life in the browser, take a look at my WebGL collaboration with Refokus.
This is the kind of 3D product visualization work I take on as a freelancer in Berlin: a CGI product library a brand can use for years, instead of commissioning a new shoot for every campaign.
