Leuchtturm1917 aimed to rebuild its entire product portfolio — not only notebooks and planners, but also pens, displays, and accessories — as 3D objects. The goal: enable creative freedom in motion design, achieve a consistent visual appearance, and reduce the cost and dependency of traditional photo shoots.
All products were reconstructed in Cinema 4D and optimized for animation and lighting. Material surfaces and proportions were aligned to maintain brand coherence across compositions. This digital framework allows flexible camera work, dynamic staging, and efficient content production.
A modular, photorealistic product library that unifies visual communication — consistent, flexible, and ready for motion.
